National Jewish Health recognizes and appreciates our customers: patients, their families, staff members, volunteers, donors, and guests. We are committed to understanding and satisfying their needs by working as a team in an environment of mutual respect. Our staff members use their knowledge, skills, and abilities to provide our customers and each other with friendly and efficient service that exceeds expectations. 

Our W.O.R.L.D. Class Philosophy

For years, National Jewish Health has been building a reputation as the global leader in researching and treating lung, allergic and immune diseases.   We've done that by working hard and working smart, by hiring the best people, and by meeting the needs of our patients and other customers.  But to maintain this position, we must constantly bring new strategies and actions to bear on the work we do. 

In order to remain a global leader, National Jewish Health has implemented a customer service program titled W.O.R.L.D. Class Customer Service.   W.O.R.L.D. stands for:

Welcome — We welcome all our guests

Offer Appreciation — We recognize and appreciate our customers

Respect — We work as a team in an environment of mutual respect

Learn — We learn from each other to be at our best

Deliver — We deliver service that exceeds our customers' expectations

At National Jewish Health we believe that every person we interact with during the course of the day is our customer. The employees we work with, our patients, our leadership team, people we speak to on the phone are all our customers.

We provide in depth customer service training at National Jewish Health and have a unique recognition program to acknowledge employees who demonstrate exceptional customer service.

We place such value on customer service that a W.O.R.L.D. Class Customer Service Performance Evaluation is performed in conjunction with other performance criteria to help determine employee’s Annual Merit Increase.

Behind every successful organization is a team of dedicated individuals with special skills and expertise.  National Jewish Health’s W.O.R.L.D. Class Customer Service Program is designed to improve the hiring and selection process, promote a team environment, and evaluate staff based upon a unified set of customer service expectations